Ideas worth referencing twice. Notes that argue a single idea, explain why it holds up, and name the honest caveats.https://austinmundaythinks.com/https://austinmundaythinks.com/articles/start-with-the-misconception/https://austinmundaythinks.com/articles/start-with-the-misconception/If your audience thinks they already know, a clear explanation teaches them nothing. Break the wrong belief first.Tue, 14 Jul 2026 00:00:00 GMThttps://austinmundaythinks.com/articles/the-creative-is-the-targeting/https://austinmundaythinks.com/articles/the-creative-is-the-targeting/Ad platforms stopped waiting for you to describe your buyer and started reading your ad instead, which means the hours you spend in the targeting panel are hours spent in the wrong place.Sun, 12 Jul 2026 00:00:00 GMThttps://austinmundaythinks.com/articles/steal-your-customers-words/https://austinmundaythinks.com/articles/steal-your-customers-words/The fastest way to write landing-page copy that converts is to stop writing it. Mine the exact language your customers already use about their own pain, and hand it back to them.Fri, 10 Jul 2026 00:00:00 GMThttps://austinmundaythinks.com/articles/the-fingerprint-of-a-borrowed-calculation/https://austinmundaythinks.com/articles/the-fingerprint-of-a-borrowed-calculation/A viral claim gets one number right and the number feeding it wrong by thirteen orders of magnitude. That mismatch is how you spot reasoning that was copied rather than checked.Wed, 08 Jul 2026 00:00:00 GMThttps://austinmundaythinks.com/articles/burnout-is-a-resignation/https://austinmundaythinks.com/articles/burnout-is-a-resignation/The person who says they're tired and needs a break is usually not low on battery. Most of the time it's a quiet way of saying they want to quit.Tue, 30 Jun 2026 00:00:00 GMThttps://austinmundaythinks.com/articles/the-flinch-test/https://austinmundaythinks.com/articles/the-flinch-test/A one-question gut check for the team member you should let go, and why the person you instinctively wince about is the answer.Sat, 08 Nov 2025 00:00:00 GMT